A brand workshop and naming process was needed for this dynamic new coaching company. Using just four colours, Red, Green, Blue and Yellow, they have taken psychometrics to a new level of practical application that is brilliantly simple, compelling and effective. Although the process is simple, the outcome can be complex and therefore we created a brand Identity that visually reflects that.

Along with the brand identity, our graphic design skills were put to the test, creating a wide ranging set of collateral, including an Introduction Brochure, Desktop Book, Workbooks, Inserts and Flash Cards as well as Models, Diagrams and Iconography for Capio Man, there colour combination symbol.

An extensive branding project, it’s has been a pleasure to work with the Capio team. If your interested, our creative director is Green Yellow…

Brand Identity, Branding, Graphic Design, Illustration


"From our very first meeting we felt we were in a partnership. Hush Creative guided and steered us through the complexity of creating an appealing brand and material for our product. Their highly professional and systematic approach not only provided us with a highly appealing brand and name but it also challenged us to really understand our market and product. We have constantly been delighted with the way Ian immersed himself in our product and our ideas and brought his own highly talented design skills and energy to meet our needs. His creative ideas and polished presentation of graphics and images were immediately a success with whoever viewed our material. Tracey has been tireless in sourcing materials and quotes to fit our budget and has been spot on with all the invoicing and paperwork. We have thoroughly enjoyed working with Hush and look forward to a continued partnership."

John Lake, Managing Director Capio Elements