We were approached by Cornish Country Larder through our brand and packaging work for Tideford Organics. The brief was to design the packaging for the on-body label for their new Baby Brie cheese. They wanted to appeal to a broader audience and tempt the less adventurous to try the great taste and adaptability of their Baby Brie. The label is 46mm across, so quite a big ask! The label needed to be conceptual and not just another image of a cow in a field.
We took them down some fun a challenging routes and in the end they went for a simple but clever solution…
…What will you make of me?
Concept, Graphic Design, Packaging Sleeve Design
"…Hush Creative were very easy to work with. In the first stage, they took the time to visit the site, meet the people and try the product. They took on board what we were trying to achieve and went through quite a lot of market data with us to understand the category. From this point, they quickly supplied a number of concepts, some of which challenged conventional cheese thinking! From the initial design phase we worked with Hush Creative to develop our final designs. The working relationship was stress free as we had total control over the final designs. The process was also very quick as it took less than a month from our initial meeting to receipt of the final design files."
Michael Seymour, Marketing Head Cornish Country Larder
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