Brand Evolution

Sometimes we don’t need a revolution, more an evolution.

Cornish Lime are the leading lime mortar specialists in the UK and very proud to be a Cornish company. This was reflected in the original roundel brand identity which incorporates a Cornish Celtic cross. After taking time to understand who they are and what they stood for, we suggested that rather than throwing the baby out with the bath water, we would evolve the mark into a more contemporary identity that still had it’s history and pride embedded within.

Whilst they were officially the Cornish Lime Company, most of their customers referred to them as Cornish Lime and so with the omission of the word ‘company’ and the addition of a strapline – The Trusted Lime Experts, we softened and simplified the motif, made a carefully considered change to the colour palette from a Navy Blue to a Warm Grey and the new brand was born, or should we say reborn.

Brand Identity, Brand Styling. Illustration, Strapline, Packaging Consultancy

"Hush Creative did an outstanding job with the refresh of our corporate branding and positioning, and were instrumental in creating an entirely new brand for the launch of our range of ready mixed products.Where most agencies promise the earth then deliver something you could have probably done yourself, Hush Creative gave us everything we asked for and more. They are professional, effective, competent and a pleasure to work with."

Sean Sharman, Production Manager Cornish Lime