Those clever ladies, Lucy and Lerryn from Halto approached us to help design their packaging for the Halto, an ingenuous little widget which helps ladies with a larger bust, wear a halter neck swimsuit pain free. They had already had their brand identity and packaging designed, but felt it didn’t quite reflect the brand or their brand personality.
Firstly, we simplified the brand identity and re-rendered the logotype, smoothing curves, making it visually flow better.
We then approached the packaging solution and almost instantly came up with the concept. We love the romance of the 1950’s and the beautiful calendar girls that really define the era. We sourced an original illustration, which was in the public domain and modified it, with the Halto in position. The front of the packaging shows half of a bikini top that once open would be the whole thing.
It’s been immensely successful, getting orders from Bravissimo and Debenhams as well as boutique lingerie shops and are now just breaking into the Australian market, which we are proud to have played a part in. Not only that, but it was the first project where we only presented the one route. Sometimes you just know you’ve nailed it.
Brand Identity Refresh, Packaging Design, Illustration, POS
"Having decided to redesign our packaging we approached Hush Creative to discuss our requirements. They nailed the design immediately and we couldn’t have been more pleased. Not only did it look great, but they captured our brand tone of voice perfectly. As a new product the challenges of explaining its function was not an easy one, but they rose to it, exceeding our expectations in every way."
We can’t say enough good things and can only highly recommend them.
Lucy Cox, Co-Founder of Halto