We were commissioned to design a brand and packaging route for Sharp’s Brewery’s new Premium Craft Beer Range, Connoisseurs Choice.
With an air of distinction and the simple introduction of a bright metallic foil accent on a complementary coloured stock, added a contemporary slant. It was also important that the Head Brewer, Stuart Howe was intrinsically bound into the design somehow and so the introduction of his signature and intro text gave it that personal touch.
The branding is simple and elegant and has proven to be popular with punters and critics alike, winning a multitude of awards including several design and packaging awards, coveted Supreme Champion at the International Beer Awards.
Branding, Graphic Design, Packaging
We were delighted with the results for our Connoisseurs choice range. Ian and Tracey’s passion for the project was clear from the start, they were a pleasure to work with and their creative expertise in packaging design delivered some outstanding results. The range has gone on to win over 30 International beer awards including 6 Design & Packaging trophies at the International Beer Challenge including, the whole range which was singled out for an extra award, The Supreme Champion Design & Packaging which is fantastic.
James Nicholls, Brand Manager Sharp’s Brewery